Screenings

Test Screenings are one of the core services offered by First Movies and have a number of objectives. When a film is in post-production, test screenings can help a production team tighten up their film before it is locked (for which multiple screenings are sometimes needed) and provide an objective response from an audience completely unconnected to the film.

Test screenings of locked prints serve more of a marketing function and have many purposes within this role:

• To help a distributor understand the key strengths and potential weaknesses of their film and therefore what to play up and play down in their marketing campaign
• To provide clarity around whether a title has widespread appeal or is more of a niche product
• To help the distributor determine how widely to release the film and how large or small their marketing budget should be

For more details on our test screenings and how they work, please click on the relevant links on the left.