Pricing / Purchase Intent Studies

Our pricing research revolves around sophisticated modelling techniques, such as Van Westendorp, where an 'optimal price point' is established through spontaneous responses (the point at which an equal number of respondents believe a product is 'too expensive' as also believe it is 'too cheap').

The modelling also helps understand the likelihood of purchase through a range of given price points (including pre-established price floors, ceilings and barriers). Consequently, we can establish the price point at which interest in buying takes the biggest knock.

In addition to modelling, the research can also identify the factors driving purchase intent (and barriers preventing it) and through Conjoint Analysis, the best configuration of price and content can be established.