Trailer Tracking and Point Of Sale Monitoring

First Tracking is First Movies' specialist division dedicated to trailer tracking and POS monitoring. Through our nationwide team of reps and custom built web-based data collection and reporting tool we are able to report on which ads and trailers are playing, and / or which POS material is on display, in selected cinemas.

Data is collected on the opening Friday and Saturday of a films’ release, allowing us to prepare and provide reports on trailer and POS coverage by the Sunday evening. We also provide clients with the ability to dig a little deeper into the data using our online reporting tool, which allows for more in-depth analysis of the results.

This service is available in the UK and Germany on an ad hoc basis where tracks can be commissioned to cover upwards of 50 sites. Clients include distributors, exhibitors and screen advertising companies.