Media Studies

Media studies help a distributor optimize their movie’s ad spend. The findings tie media habits to moviegoers rather than the population at large and, most importantly, to those who declare a ‘definite’ interest in seeing the target movie (based on the theatrical trailer shown during the interview process).

An indexed reach score blends intention to see the movie, with viewership of a specific television show and that show’s viewer share. Calculated across a range of shows, these indexed reach scores allow the distributor to pinpoint the best combination of shows to advertise against.

Questioning focuses primarily on television viewing habits and, secondarily, on other media habits, including internet usage, radio listening habits and gaming behavior, as well as music preferences and sports viewing.