Marketing / Positioning Screenings

As well as offering Post-Production Test Screenings, First Movies also specialises in Recruited Audience Screenings of locked films, which provide comprehensive and tailored data to assist in the strategic implementation of the marketing campaign for a forthcoming release.

Closed quantitative data from a robust sample size is supplemented with spontaneous feedback from open-ended questions and focus groups. Conducting two focus groups allows us to compare and contrast responses, giving more weight to supporting verbatim comments.

Results are delivered 3-4 days after a test screening.