Intent To Purchase Study

Conducted either on-line or face-to-face, our demand test provides sales projections for a given title and valuable actionable marketing insights. We bring more to the standard formula both in terms of the variables we utilize to project sales and the factors we take into consideration when identifying marketing strengths. Our recommendations are informed by both our theatrical market research know how and our understanding of the unique characteristics of the home entertainment market. Our goal is to identify the target home entertainment audience for a movie and provide insight towards creating the most effective marketing initiatives by leveraging the strengths of the theatrical campaign while avoiding potential pitfalls.