Exit Polls

Exit Polls, conducted on a film's opening weekend, assess immediate reaction to a movie from audience members at a number of key sites nationwide.

Traditional rating and recommendation scores are recorded along with feedback on issues such as sources of awareness, what attracted the audience to the film, reaction to characters and / or cast, and how the film fared against expectations.

Home Entertainment issues are also explored as appropriate, delving into the potential of the film's Home Entertainment market, including propensity to rent / buy, consumption of comparative titles, and baits and barriers to purchase.