Creative Re-positioning

Where artwork is not inherited from a film's theatrical release, or is open to adjustment, Creative Re-positioning studies test positioning concepts for Home Entertainment divisions.

As with Theatrical Creative Tests, research can be conducted via quantitative or qualitative methodologies, online or face-to-face.

Where a single concept is to be tested, a monadic on-line or face-to-face test can be used to understand the signals and messages inherent in the concept.

For a more in-depth approach, or to test a number of concepts, we recommend conducting focus groups which have the freedom to draw on resources such as trailers, mood boards and adjective cards to aid exploration.

Demographically, groups can be constructed to match the core theatrical audience for the film, or can be profiled to reflect any specific and relevant interest group.